About Us

At Finite Jewels, we believe that every piece of jewelry tells a story. Our mission is to craft timeless pieces that celebrate life’s most cherished moments with elegance, authenticity, and unmatched quality.

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Our Story

From a Shared Vision to Finite Jewels

At Finite Jewels, the love for luxury and craftsmanship runs deep. The idea of working with high-value, meaningful pieces appealed to us not just as a career but as a way to bring joy into the lives of others. For Junaid, the spark was ignited early on, watching his grandfather run a jewellery shop—a legacy that instilled an appreciation for the craft. For Wasim, a passion for design and creativity was fueled by his eye for detail in high-end quality and the finer things in life, where every aspect matters.

Our shared desire to create something exceptional brought us together, blending over 12 years of friendship built on mutual respect and a strong work ethic. We envisioned a brand that celebrates individuality, meaningful design, and unparalleled service—one that would deliver luxury tailored to each client’s unique story. Together, we turned that vision into reality with Finite Jewels.

Filling the Gap in the Market

At Finite Jewels, we’re moving with the times to meet the evolving expectations of the modern client. Today’s clientele value more than just a product—they want jewellery that tells a story, reflects their distinctiveness, and comes with the assurance of quality and transparency.

Traditional jewellers often rely on mass production, large storefronts, and extensive staff, which inflate costs that are ultimately passed on to the customer. These layers of overheads don’t add value to the jewellery itself, creating a disconnect between price and quality. At Finite Jewels, we’ve chosen a different path.
By streamlining our operations management and focusing exclusively on bespoke craftsmanship, we’ve eliminated unnecessary expenses to ensure that your money goes directly into the materials, artistry, and personalization of your piece. This approach allows us to offer exceptional value without compromising on quality or service.

A Shared Passion, A Shared Goal

At Finite Jewels, our promise to you is simple: to create jewellery that speaks to your heart, reflects your journey, and stands as a lasting testament to life’s most meaningful moments.

We believe true luxury lies in purpose, precision, and passion. From the moment we begin designing to the final touches on your piece, we dedicate ourselves to ensuring every detail is perfect—because your satisfaction is at the core of everything we do.

When you choose Finite Jewels, you choose more than a product—you choose a promise. A promise of excellence, care, and a piece that will hold meaning forever.

Our Beginnings

Cullen Jewellery was founded by director Jordan Cullen in 2018. On his own search for an engagement ring for his now-wife, Jordan was shocked to discover the exorbitant prices and questionable origins of natural diamonds. After struggling to find a suitable alternative in Melbourne’s commercial jewellery stores, he turned to the Internet. Stumbling across moissanite and lab grown diamonds, Jordan purchased his first moissanite gem from an overseas retailer and developed a relationship with a Melbourne jeweller, who set his stone into a custom designed setting. Equipped with his first sparkling custom ring and a very happy fiancee, Jordan soon realised that many other couples could benefit from this same process… and so Cullen Jewellery was born!

Our Mission

At Cullen Jewellery, we strive to create beautiful fine jewellery that won’t cost the earth. We are an Australian company committed to bringing high-quality, ethical jewellery to our clients worldwide. We understand that finding your dream ring can be an exciting yet daunting experience – especially when searching online! We are passionate about helping you every step of the way, providing you with a fun, educational experience that fosters a more transparent and compassionate jewellery industry.

Environmental Commitment

As part of our commitment to environmental responsibility, our fine jewellery is crafted with solely conflict-free lab created gemstones. Our jewellery does not contribute to the environmental devastation caused by mining and the upheaval of natural habitats. Wear your Cullen Jewellery with a clear conscience, knowing exactly where it came from and what it stands for.

Social Responsibility

Our clients never have to compromise between quality and conscience when purchasing a piece of Cullen Jewellery. With ethically sourced materials and fully traceable lab created gemstones, our jewellery will never contribute to unethical labour practices, unsafe working environments or the displacement of ancestral communities.

Exceptional Client Experience

Whether you’re shopping online or visiting our showroom in person, our jewellery experts are devoted to providing exceptional service while guiding you through the process in a fun, relaxing and educational environment. From our custom design process to our intricate designs, our goal is to provide a personalised shopping experience like no other. Say goodbye to awkward window shopping and uncomfortable moments with pushy salespeople – at Cullen Jewellery we are committed to you and your unique needs.

Lifetime Guarantee

We know that your fine jewellery purchases are an investment and we believe they should stand the test of time. For this reason, we are committed to providing a lifetime guarantee on all of our lab grown diamond and moissanite loose stones. The high-quality properties and total traceability of our gemstones allow us to provide a lifetime warranty on the fire and brilliance of our stones. Furthermore, every piece of fine jewellery sold comes with a limited warranty to protect your jewellery against damage.

Our Difference

At Cullen Jewellery, all our products are made-to-order, customised to your unique specifications. Unlike other jewellery retailers, our pieces are not mass-produced and shipped to you from a production line; instead, you will receive a ring that is special to you alone. Situated in the heart of Melbourne, Australia, our jewellery is crafted by expert jewellers with a wealth of experience and industry knowledge. With our dedication to environmental and social responsibility, we are helping to set new standards within the fine jewellery industry.

Testimonials

Ready to create your own story in jewelry? Book a consultation today, and let’s bring your vision to life.